When you set out to help other people build good reputations for themselves, a strange thing happens: you help build a good reputation for yourself. Work hard to tear down someone else’s reputation and you find that you have set into motion all the forces to see your own reputation destroyed. It all has to do with personal character. 

Reputation is how you would hope other people perceive you to be. Character is the real you. And it is absolutely beautiful when the two are the same. Socrates once said, “The way to gain a good reputation is to endeavor to be what you desire to appear.” It is always a delight to meet someone face to face and discover there is no dissonance between that meeting and the person’s reputation. 

In the for-profit business world, as well as the not-for-profit business world, a sterling reputation is necessary. A good reputation will allow you to go places and do things otherwise impossible for one with a shoddy reputation. That sterling reputation is earned over time by constantly doing difficult things well.

One of the distinctive characteristics of the Project C.U.R.E. organization is that we faithfully endeavor to help other people be better off. That written objective applies to our volunteers, our staff, our money donors, our in-kind donors, and most certainly the needy recipients of the medical goods around the world. It also includes our project partners; we surely want to see them better off.

When we partner with a Rotary club in our neighborhood or thousands of miles away, we enter into that relationship with the expressed idea of helping them end up better off. We try to take their gift and multiply it twenty times in value before it is delivered to the intended hospital or clinic on the other side of the world. We insist they receive the press photo opportunities and the accolades that might flow from the multiplied totals. We want their reputation for concern and goodwill to be multiplied and celebrated locally and internationally. 

Recently, we celebrated another First Ladies’ Luncheon in Denver. Nearly two thousand guests were in attendance at the Hyatt Regency Convention Center to welcome Dr. Maria da Luz Dai Guebuza, the First Lady of Mozambique. The luncheon is an annual fundraising event that brings awareness to the humanitarian e­fforts of First Ladies from around the world. The guests join together to learn about that particular First Lady’s key healthcare issues in her country, and raise funding to deliver life-saving medical supplies and equipment for approved health projects in her country.

At the most recent event, enough funding was received to deliver nearly $4 million worth of medical goods for the First Lady’s healthcare projects in Mozambique. Our desire in bringing the First Ladies all the way to Denver, Colorado, is to spotlight not only the needs of the country, but also display and enhance the character and reputation of the country, the officials, and the wonderful people of that sovereign nation. Reputation is the position that a country occupies in the world. That standing is the opinion of others throughout the world with respect to that country’s concern for their own people, their history of attainments, and their perceived local and international integrity.

Project C.U.R.E. loves to make other people better off. We can do that by helping them build a good reputation for themselves. The opportunity is not only there to showcase the current standing, but also to be the ones standing alongside, cheering and encouraging character growth and enhancement. That character development, then, serves to even further multiply the eminence of the honorable reputation. 

Project C.U.R.E. feels that it is imperative to help others build good reputations, and the time to become engaged is now. Henry Ford rendered some excellent advice: “You can’t build a reputation on what you are going to do.” We accept that challenge to do it now! And as for the rewards that come from helping others build good reputations . . . we are a very happy and thankful people! Our efforts to give goodness to others have returned goodness to us a thousand times over.